This particular news item caught my attention from PlayStation Lifestyle while I was catching up on the news.
Your team is not fooling me. A bug that deserves it’s own news article? After doing a search on Google, it appears this “bug” has dozens of news articles dedicated to it.
The circumstances surrounding this bug seems too convenient to be true.
Either your game has been given the strangest luck or this company’s management must think they are very clever.
You might want people to think you “accidentally” released a bug that somehow manages to capture the mainstream media’s attention.
However, I see what you actually did. I think it really is clever.
For anyone reading this and not see it for themselves, here is what I feel really happened.
1: You make your game as readily accessible to as many customers as you can. Your company works with the publisher to add the game to the PS Plus catalogue. Then, you work with Sony to make the game as one of the free monthly games. You know not everyone will try out the game due to competition in the gaming space.
2: You learn from last year’s flood of news about the effortless platinum games on the PS Store. You see that effortless trophies grab headlines and players attention. The downside to this tactic is that the players still need to spend money on the easy platinum games and Sony has recently created policies to stop asset flip games.
3: You know you have a non-asset-flip game that is readily available to mostly everyone on PlayStation. You know you can’t copy the exact formula of the asset flips games because it would be too blatantly obvious what you will be doing. Instead, you concoct the idea of “accidentally” releasing a bug that will unlock trophies - but - will require another player (so it would not look like a “press X for trophies” game).
4: You wait until a good amount of time has passed - most likely a week - a have someone “discover” and report the bug
Once your game is splashed all over the news and the news cycle has moved on, you release a fix to the bug.
In the end, your game gets huge a increase in sales/players/historical media coverage and you look like heroes by fixing a “bug”.
I admit it is clever and it looks like it worked/is working. I doubt your team will openly admit it was the plan all along.
Apologies if this is not the case and this is really a “perfect storm” of good luck.